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Merceditas ICSA little Doll
Merceditas ICSA little Doll, from the 50s. Doll was disassembled where the tires have been changed. The rubber bands have been changed. Eyes are original and pendulous. The wig is original. It measures about 35 cm.
The doll has a mark on the neck with the letters IC-SA . Attributed to the Iberica Commercial brand.
The ICSA brand
IBÉRICA COMERCIAL, was founded in Barcelona in 1918. The company was created by the young Otto Katzenstein Schwarz, a German fully integrated into the Barcelona society of the time. He held the position of Chairman of the Board of Directors of “Ibérica Comercial” (ICSA) until his death in 1950.
In the brand a winged helmet of Hermes (Mercury in Roman mythology) appears in its initial logo, since this is the God of Alchemy, like Merceditas ICSA little Doll
However, in 1935 they applied for the registration of the patent for “A PROCEDURE FOR THE MANUFACTURE OF DOLLS, BABYS, FIGURES, ANIMALS AND SIMILAR ITEMS, USING SPECIAL MOLDS WITH STEAM PRESSURE”. What we know today as a blow molding machine, which is used to manufacture all kinds of plastic objects and which at that time would be used with celluloid, since plastic would appear later, in the 1950s. .
Firstly, 1946 they were announced as “Fine Celluloid Factory”. In the 1950s, the dolls, “Linda”, “Luisito”, and especially the better-known “Merceditas de España”, were widely publicized, inspired by Otto’s own daughter, Mercedes, who would compete in popularity with the “Mariquita Pérez”, like Merceditas ICSA little Doll
Later in the early 70s, the company began to have difficulties marketing its dolls with the same success as in previous years and in 1976, we do not know exactly why, but the company stoped the manufacturing and selling of its products, although it continued to be officially registered. until 1980.
We probably can’t tell which was the first doll ICSA made, nor which was the last.
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